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Applications for such platforms are characterised by actuator nodes that are able to react to data collected by sensor nodes.
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A smart grid would use digital technology to collect, communicate and react to data, making the system more efficient and reliable.
He is one of many data evangelists on Madison Avenue urging brands and agencies to think about, process and react to data quickly.
The SIE must make decisions on whether to transmit or receive the data in the space of a few cycles before it must react to data, or send it.
Harnessing technology allows for better collaboration and the opportunity to quickly react to data with impactful changes.
What this would look like on the ground, Vingiano explains, is something like through-put, or the concept of having a system react to data in real-time, with more than just service status updates.
And while the loftier companies might have access to significant amounts of data, start-ups are savvy enough to react to the data they garner with a sense of immediacy, meeting customers liquid expectations.
Most businesses have no problem capturing the data, but now, they need to be able to react to that data in real time.
"The first thing you do need on the ground is well-equipped, well-trained rangers to react to the data coming in.
On that latter front, this would include the addition of more actionable insights that can explain exactly how to react to the data presented to the companies about their customers, including by persona grouping.
Commitment to the process and the ability to create nimble ways to react to customer data without getting caught up in pet projects -- or in emotional reactions to missteps -- will be crucial to your agile empowerment.
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