We take a hostile attitude to personalised infection.
Personalised ads In Minority Report, the iris recognition then led to personalised ads bombarding you on hoardings everywhere.
If you haven't got time to make something you can go online to buy everything from silhouette prints taken from a much-loved family snap to personalised sweets, chocolates, champagne and wine.
The trend for bespoke, hand-made products and the move away from mass-produced design to personalised clothes, homewares and interiors has created a wealth of new opportunities for freelance designers and small studios.
Eight centuries later American drivers are catching up, thanks to personalised "family stickers": tiny stick-figure depictions of an entire household (most typically displayed in one corner of a minivan's rear-windscreen).
Indeed, the hope is that it will one day lead to "personalised medicine", which will identify an individual's disease risks well before a disease appears, and know in advance which drugs to prescribe.
Data mining leads to personalised marketing, yet half the "genetic information" up for sale from companies that interpret your genome to tell you your supposed genetic risk has been shown to be false.
Some believe it could even lengthen the human lifespan, by a decade or more and make old age more active and enjoyable.It is also the key to personalised medicine.
FANS of genomics have long argued that decoding genomes one person at a time would revolutionise health care by leading to "personalised" medicine, in which doctors match the treatment to the individual.
The prime minister and the leader of the conservative party have not been brave enough to resist the call for the public beating up of social workers who have been subject to personalised abuse and attack by some of the tabloid press.
The Singaporean government, in partnership with Microsoft, is also planning to roll out intelligent chatbots in several stages: at first they will answer simple factual questions from the public, then help them complete tasks and transactions, before finally responding to personalised queries.
