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As YouTube users read about the plan on Monday, many objected to paying for something they treat as free and ubiquitous as air and water.
Viewers are resistant to paying for something they previously received free, although the modest pricing for the Olympic qualifying tournament is more affordable than a boxing card or WrestleMania.
The solution is more of a DIY alternative to paying for something like Sling TV, Vue, Hulu Live TV, YouTube TV, DirecTV NOW, or others offering live television subscriptions over the internet.
But it may mean that customers have become used to budgeting $10 a month for movies, which could lead to smaller audiences: Some people might not want to go back to paying for something they had been getting for "free".
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Advertisers like to pay for something, too.
"The right price, to me, is what I'm willing to pay for something," he said.
"Borrowing money to pay for something doesn't reduce the expense," he said.
"Nobody likes to pay for something that used to be free," Lander said.
This is the difference between what you are willing to pay for something and what you end up paying.
Why do we have to pay for something we do not use?
We think it's unreasonable to pay for something which is a right.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com