They also found demographic data differentiating the iPhone users (who clicked through at a much higher rate) and the Android users and were then able to optimize the ads to target them more efficiently ("efficiently" means "cheaper and faster").
Finally, he said brands need to optimize the frequency of their ad campaigns, specifically by reallocating impressions from people who see an ad frequently to those who don't.
The goals of this study were: (1) to examine the influence of soil on the speed of the start-up period, the steady-state conditions, the methane yield, and the methane content of SS-AD with NaOH-pretreated PPRs as substrate; (2) to optimize the conditions of SS-AD; (3) to analyze the benefits of soil utilization on SS-AD.
Results from this study could also help caregivers, caregiver support organizations, nurses and other healthcare professionals, and policymakers make informed decisions about programs to optimize the care that persons with AD receive from their caregivers.
It can also optimize the ads in different locations based on which images are most effective.
While the platform helps optimize spend across multiple channels, Adobe thinks it can also help optimize the ads themselves.
Apparently Namo is using publisher data to optimize those ads so that the ones each user is most likely to interact with will show up first.
Bot builders are still exploring ways to monetize bots… so can a bot serve you ads? Can the bot use data you provided, either directly or through the API, to optimize these ads for you?
Media buying agencies are realizing that they have now have the opportunity indeed, the obligation if they are to survive to play a more active role in identifying audience, understanding consumer behavior and, perhaps most importantly, optimizing the ad spend to make it perform.
The system automatically optimizes the ad campaigns to get developers as many installs as it can for the cost-per-install limit they have set.
