First, the state will "nudge" rather than exhort people to adopt healthier behaviour.
In November 2010 the Health Secretary Andrew Lansley told us that the government would "nudge" rather than "nanny" us to better health.
His natural impulse is to clear away clutter, to clarify rather than obscure, to nudge gently rather than to push.
Cass Sunstein, his regulation tsar, argues that the government should use market incentives to "nudge" people rather than bludgeoning them directly.Mr Obama certainly plans to increase taxes on the rich but only to their level during Mr Clinton's administration, which presided over the high-tech boom and a surge in the small-business sector.
Sunstein was a favorite rhetorical foil for some conservatives on account of his academic writings urging the government to nudge -- rather than force -- people into making better decisions.
We would like to emphasize that the goal of this investigation was to learn about any representations, thoughts, attitudes, and concerns consumer may have on the matter of nudging rather than to provide a numerical overview of the distribution of these opinions.
Companies with large workforces are resorting to "nudge" tactics instead - encouraging rather than enforcing healthier living.
Does he believe that nudging rather than dictating is the way forward?
By contrast, most of the alternative approaches would build up force gradually, gently nudging, rather than shoving, the asteroid.
Cosgrove, by contrast, seems, at least for now, to feel less confined by her image, willing to nudge the boundaries rather than tear them down.
