"In the ever-changing landscape of the music industry, it's important to make partnerships".
First, the need to create market "ecosystems", especially when selling to the poorest in developing countries; this may require firms to make partnerships with NGOs and governments.
Murdoch was not alone in his interest – and Vice has grown by not being afraid to make partnerships with more established media players.
"In order for health to really work, you have to make partnerships with civil society, private workplaces and individuals", explains Thomsen.
Too many governments fail to harness the development potential of their civil societies or to create the regulatory and legal framework and incentive structure to make partnerships attractive for profit-oriented private sector actors.
You need to have people with a similar mindset, people who won't just turn up to a meeting for the meeting's sake but who will be proactive and really work hard to make partnerships work.
Purcell said he was pleased to see an increase in humanitarian funding in the budget and the government's commitment to make partnerships with non-government organisations and volunteers.
"You kind of have to make partnerships because it's completely mobile," Crupi said.
"Whilst we've got players that are batting well, we need to work hard at making partnerships, and when we get on top we need to push home the advantage," Chapple, 38, continued.
The networking site LinkedIn has long appeared to be the exception to the rule: in 2014 it ceded to the government's rules on free speech and began to grow and make partnerships within the country.
Others said: Researchers should consult with and listen to sex workers, make partnerships with sex workers!
