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The phrase "to make it seem" is correct and usable in written English.
You can use it when you want to indicate that something is being presented in a certain way, often to create a specific impression or perception. Example: "He tried to make it seem like he was busy, but he was actually just scrolling through his phone."
Exact(60)
"You've got to make it seem natural".
This has also helped to make it seem less elitist.
It was important to make it seem plausible, natural.
"It takes great skill to make it seem natural".
Marketing dirty coal to make it seem clean misleads people.
"My aim is to make it seem effortless.
But you need to make it seem natural.
"It's more difficult to make it seem it's plated as it falls.
It sounds stupid, but you're using tweezers to make it seem natural".
"I object to people adding stuff to food to make it seem healthy," she said.
"I didn't want to make it seem really bad," she said.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com