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Justyna Jupowicz-Kozak quote

Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

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to lure

Grammar usage guide and real-world examples

USAGE SUMMARY

"to lure" is a correct and usable word in written English.
It is a verb which means "to attract or tempt someone (or something) to do something or go somewhere by offering something desirable or by giving false or exaggerated promises". For example: The store manager used discounts and special deals to lure new customers.

✓ Grammatically correct

News & Media

Wiki

Science

Human-verified examples from authoritative sources

Exact Expressions

59 human-written examples

They do not try to lure.

News & Media

The New Yorker

Banks run lotteries to lure more depositors.

News & Media

The New Yorker

To lure listeners, they need publicity.

News & Media

The New York Times

She proceeded to lure him with blinis.

They were to lure children, of course.

News & Media

The New Yorker

Deals to lure technology companies crumbled.

News & Media

The New York Times

Pitchmen yell to lure people inside.

News & Media

The New Yorker

BA is spending £1m to lure customers back.

News & Media

The Economist

His family has tried to lure him out.

News & Media

The New Yorker

She had sweets to lure visitors to her table.

News & Media

The Economist

The Count tries to lure "Susanna" into the dark pavilion.

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Expert writing Tips

Best practice

When using "to lure", ensure that the object being lured is clearly identified and that the means of luring is appropriate for the context. Avoid using it in situations where deception is unethical.

Common error

While "to lure" is widely understood, overuse in formal writing can make your tone seem manipulative or overly simplistic. Opt for more neutral alternatives like "to attract" or "to invite" in such cases.

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

82%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "to lure" functions as an infinitive of purpose, indicating the reason or goal behind an action. It describes the act of attracting or tempting someone or something, often with the promise of a reward or benefit, as exemplified in the Ludwig examples.

Expression frequency: Very common

Frequent in

News & Media

52%

Wiki

20%

Science

13%

Less common in

Encyclopedias

4%

Formal & Business

4%

Reference

4%

Ludwig's WRAP-UP

In summary, "to lure" functions as an infinitive of purpose, indicating an intent to attract or entice, as affirmed by Ludwig AI. It enjoys very common usage, appearing most frequently in News & Media, Wiki and Science contexts. While grammatically sound, its appropriateness varies with register; it is advisable to use more formal alternatives like "to attract" in formal or business settings to avoid unintended connotations of manipulation. As showcased by Ludwig's examples, understanding the nuances of "to lure" enables more effective and context-aware communication.

FAQs

How can I use "to lure" in a sentence?

Use "to lure" to describe attracting someone or something, often with a reward or enticement. For example, "The company used discounts to lure new customers."

What can I say instead of "to lure"?

You can use alternatives like "to attract", "to entice", or "to tempt" depending on the context.

Is "to lure" appropriate for formal writing?

While grammatically correct, "to lure" may sound informal or suggest manipulation in formal contexts. Consider using more neutral alternatives like "to attract".

What is the difference between "to lure" and "to attract"?

"To lure" often implies a deliberate effort to entice, sometimes with a hint of deception or a specific reward, whereas "to attract" is a more general term for drawing interest or attention.

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Source & Trust

82%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Most frequent sentences: