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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
to lure
Grammar usage guide and real-world examplesUSAGE SUMMARY
"to lure" is a correct and usable word in written English.
It is a verb which means "to attract or tempt someone (or something) to do something or go somewhere by offering something desirable or by giving false or exaggerated promises". For example: The store manager used discounts and special deals to lure new customers.
✓ Grammatically correct
News & Media
Wiki
Science
Alternative expressions(1)
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
59 human-written examples
They do not try to lure.
News & Media
Banks run lotteries to lure more depositors.
News & Media
To lure listeners, they need publicity.
News & Media
She proceeded to lure him with blinis.
News & Media
They were to lure children, of course.
News & Media
Deals to lure technology companies crumbled.
News & Media
Pitchmen yell to lure people inside.
News & Media
BA is spending £1m to lure customers back.
News & Media
His family has tried to lure him out.
News & Media
She had sweets to lure visitors to her table.
News & Media
The Count tries to lure "Susanna" into the dark pavilion.
Encyclopedias
Expert writing Tips
Best practice
When using "to lure", ensure that the object being lured is clearly identified and that the means of luring is appropriate for the context. Avoid using it in situations where deception is unethical.
Common error
While "to lure" is widely understood, overuse in formal writing can make your tone seem manipulative or overly simplistic. Opt for more neutral alternatives like "to attract" or "to invite" in such cases.
Source & Trust
82%
Authority and reliability
4.5/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "to lure" functions as an infinitive of purpose, indicating the reason or goal behind an action. It describes the act of attracting or tempting someone or something, often with the promise of a reward or benefit, as exemplified in the Ludwig examples.
Frequent in
News & Media
52%
Wiki
20%
Science
13%
Less common in
Encyclopedias
4%
Formal & Business
4%
Reference
4%
Ludwig's WRAP-UP
In summary, "to lure" functions as an infinitive of purpose, indicating an intent to attract or entice, as affirmed by Ludwig AI. It enjoys very common usage, appearing most frequently in News & Media, Wiki and Science contexts. While grammatically sound, its appropriateness varies with register; it is advisable to use more formal alternatives like "to attract" in formal or business settings to avoid unintended connotations of manipulation. As showcased by Ludwig's examples, understanding the nuances of "to lure" enables more effective and context-aware communication.
More alternative expressions(10)
Phrases that express similar concepts, ordered by semantic similarity:
in order to entice
Replaces "to lure" with a more formal and emphatic expression of purpose.
with the aim of attracting
Substitutes "to lure" with a phrase that specifies the intention of attracting something.
for the purpose of enticing
Uses a more elaborate construction to express the intention behind the action.
so as to attract
Offers a slightly more concise alternative, focusing on the result of attracting.
intending to entice
Highlights the intention behind the act of enticing, rather than the act itself.
seeking to attract
Focuses on the active effort to attract, presenting a proactive approach.
with a view to enticing
Employs a more formal tone, indicating a deliberate consideration of enticing.
in an effort to attract
Emphasizes the effort made in attracting, suggesting dedication and exertion.
by way of seduction
Conveys a more subtle and perhaps manipulative approach to attracting.
to draw in
Offers a simpler, more direct way of expressing the action of attracting.
FAQs
How can I use "to lure" in a sentence?
Use "to lure" to describe attracting someone or something, often with a reward or enticement. For example, "The company used discounts to lure new customers."
What can I say instead of "to lure"?
You can use alternatives like "to attract", "to entice", or "to tempt" depending on the context.
Is "to lure" appropriate for formal writing?
While grammatically correct, "to lure" may sound informal or suggest manipulation in formal contexts. Consider using more neutral alternatives like "to attract".
What is the difference between "to lure" and "to attract"?
"To lure" often implies a deliberate effort to entice, sometimes with a hint of deception or a specific reward, whereas "to attract" is a more general term for drawing interest or attention.
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
82%
Authority and reliability
4.5/5
Expert rating
Real-world application tested