Scientists, he says, need to tailor what they say to who is listening, something advertisers have known for decades.
If you feel like you want to listen to something new, you just hit the "jump" button to play something related," says director of mobile product Boone Spooner.
For example, try not to listen to something upbeat if you're trying to paint someone crying, or listen to something slow and sad if you want to draw a picture of flowers in a meadow.
It's better to listen to something I like.
It's nice to listen to something that didn't get finished.
"When I want to listen to something, I want to sit down and listen to it.
Worse, it could tempt you to listen for something that wasn't actually there.
If you want to listen to something new, how about two projects at opposite ends of the audio spectrum?
Not, "I'm going to challenge you to listen to something I made".
"People don't just come to listen to something beautiful," he said.
"I have to listen to something that will have me running through a wall".
