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The absence of much coverage of the current campaign is exacerbated by timing: the June 2 primary immediately follows the May television ratings "sweeps" period, when local newscasts run all sorts of sensational stories and series intended to increase viewership.
The goal with the Live guide, Hulu had previously said, is to increase viewership of live television on its service.
In the wake of the cord cutting era, where pay TV subscribers are dropping subscriptions and many young customers never sign up to begin with, major sports organizations have been experimenting with new ways to increase viewership, ranging from streaming deals on Facebook and Twitter, to tie-ins with popular apps like Snapchat, and more.
Showtime does have a good handful of popular titles, though nothing on the scale of HBO's "Game of Thrones," which is the most-pirated TV show of all time and continues to increase viewership each season with the most recent finale pulling in some 8.11 viewers, to give you an idea.
Its marquee events have been structured to increase viewership and by extension its media value.
The audience-building grind is difficult and inevitably requires more creative, out-of-the-box events to increase viewership.
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The first weekend of the N.B.A. playoffs demonstrated that the league's increased emphasis on cable television in its new contract is not necessarily geared to increasing viewership.
Mr. Schiavone will help Fox News, part of the News Corporation, with assignments to help increase viewership and advertising sales that include research into consumer awareness.
Parks and Recreation has traditionally experienced poor Nielsen ratings, and NBC officials hoped the addition of Lowe to the cast would help increase viewership.
He said that NBC had data to show that live streaming could increase viewership of a event shown hours later on delay.
"The changes we made with Fox last year to start the World Series games earlier helped increase viewership, including more young fans," Commissioner Bud Selig said.
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