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Prior to 1847, Detroit fought to maintain the capitol within its jurisdiction, but communities in the growing western part of the state had many reasons for wanting a move inland, including the need to increase defensibility by moving the state government away from the Canadian border.
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This amplification is what's driving the near exponential growth and increasing defensibility of breakout social commerce companies.
Market fees to increase.
Work to increase shade.
"Increased repression leads to increased protest".
Increased progranulin translation led to increased secretion.
One way to preserve the stickiness and increase the defensibility of a platform is to keep the entire client/pro transaction "online" — from discovery, to scheduling, to communication, to payment — all on the platform itself.
But Uber's competition is a tap away, and thus it needs to refine its products to build more defensibility.
But if you're able to move past competitive advantages to true defensibility — to really being able to protect your business from competition — your value grows exponentially.
That way of thinking about business and product design puts you on the road to true defensibility and massive impact and value creation.
This tends to be the exception rather than the rule, however, which means most machine learning startups need to look to partnerships or large customers to achieve defensibility and scale.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com