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"to hype" is correct and can be used in written English
You can use it to refer to a process of creating excitement for a product, event, or person, e.g. "The company worked hard to hype up the launch of new product."
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Exact(57)
Game 7. No need to hype it.
Some artists respond to hype by overcompensating.
"Petraeus Alters N.I.E. to Hype Progress".
You have to hype everything up in TV.
"I just think he's trying to hype up his show".
Some measures could be used to hype companies, he suggests.
Infinitely diverse, these do not lend themselves to hype.
Hallworth had only one concern: to hype his client's story.
On his book: "I'm not here to hype my book.
This mix translates to hype, but also revenue.
It was never enough just to go surfing: you had to hype it up, too.
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