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Companies file complaints to get competitors' ads withdrawn or amended.
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"People believed we couldn't get competitors to partner," said Michael Conn, Global Sports' senior vice president for business development.
For APP's Greenbury, the next major challenge is to get their competitors to invest in similarly strict – and costly – policies.
To do this well, to get your competitors to play along, it cannot be about your own brand.
Well it means that Samsung, Sony, and the like are about to get a competitor.
"Nine out of ten times the media buying team will try to get a competitor's trademark because they work very well," says another interactive media buyer in San Francisco.
It is easy to get distracted by competitors and other people.
Typically, the witch-hunting syndicate found clients in local businessmen seeking to get rid of competitors and candidates for village offices who sought to eliminate political opponents, the police said.
Abramsky says they don't have much time to get things right: "competitors are bringing their 'A' game, and Rim can't afford to launch products perceived as half-finished or uncompetitive by the market," he comments.
Here, in a lab about ten miles outside Boston, Verizon Communications is trying to get there before its competitors do.
A no fee reward card was very innovative clients embraced it and used it and we have always tried to encourage innovation to get ahead of competitors.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com