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Dare to fail to do something new.
[Original Article] On January 7 , 2013 NVIDIA managed to do something that seems to elude most companies these days: actually surprise the press with the unveiling of Project SHIELD, an impressive piece of portable gaming hardware.
For two years, Dr. Crew had managed to do something that had eluded his predecessor, Ramon C. Cortines: forge a warm relationship with Mayor Rudolph W. Giuliani.
Sterling Pratz, the president and chief executive of Autonet, said the company also managed to do something that had so far eluded competing efforts to put a wireless access point into a moving vehicle.
"It took a dignified 26-year-old woman to do something today that has eluded the Conservatives' polished band of spin doctors: explain what is meant by David Cameron's 'Big Society'".
These two elements, the motivational speaking and the personal reflections on grief, combined to do something that has so far eluded Sandberg and the corporate world generally: the acknowledgement that people are human.
You want to do something.
Choose to do something different.
"Someone has to do something.
We had to do something".
"I had to do something".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com