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Harvard is already pushing their fraternities, sororities and finals clubs to drop gender distinctions.
Nine publishers have now agreed to drop gender labelling on books.
Toys R Us today bowed to anti-sexist marketing demands and pledged to drop gender labelling for its products.
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The study comes after Toys R Us became the latest retailer to drop gender-based marketing, following similar moves by Marks & Spencer, Tesco, Boots and Sainsbury's.
The majority of adverts for children's toys are "sexist" and reinforce "narrow and limiting" gender stereotypes according to findings released as retailers face pressure to drop gender-based marketing.
Nor can it drop gender and minority advocacy, which is part of its modern DNA.
After the MTV Movie and TV awards have scrapped gender-specific categories, film critic Tim Robey discusses whether it's time to drop the gender tag altogether and how this might affect prestigious awards like the Oscars.
Burberry announced plans to drop both gender and season from its retailing concept.
Even so, he said that no Special Operations unit is off-limits for consideration as the military assesses dropping gender barriers.
Toys R Us has dropped gender filters from its UK website following complaints that such signposting puts off girls from playing with trains and construction sets.
"Many retailers have made real progress over the last few years, dropping gender labels in stores and online – our new research shows a 70% decrease in the use of online gender navigation options since 2012 – but there's still work to do to challenge the stereotyped ways that toys are often packaged and promoted.
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