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"Word of mouth" is still the key to creating buzz around books like Emma Donoghue's "Room," says Heather Fain, marketing director for Little, Brown.
Donald Trump was also no stranger to creating buzz with his look.
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But the latest research from two Wharton professors suggests that when it comes to creating buzz-worthy advertising campaigns, how people communicate (e.g., whether they talk face to face or over email) is a big factor in determining what they discuss.
It starts to create buzz".
Valeria Maltoni suggests 50 content ideas to create buzz.
MAIR: He's not a man to create buzz.
Which is a whole other way to create buzz.
"But if we're going to create buzz for an advertiser, we want to create buzz for ourselves as well".
The tour's primary aim was to create buzz for the film's online release.
Manufacturers deliver short runs of seasonal products to create buzz, analysts say.
Notably, Fox relied heavily on Twitter to create buzz, buying zero newspaper ads.
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