For if they are used to behaving in certain ways they will not find them painful.
The response shows a commitment to behaving in the way that Lincoln had decided was right, no matter what other people thought.
Levy makes a good living as an inventor (his football TV remote, for example, should earn him some amount in the low six figures), but comfort, to him, seems to have less to do with money than with living exactly as he pleases, without committing himself to behaving in a predictable manner.
On the other hand, a company which committed to behaving in a particular way, not with a mere promise, but with an enforceable and cryptographically ironclad contract, might be much worthier of the public's trust than your standard amoral corporation.
The reason companies are so slow to adapt to the digital age is that investment in the status quo is so huge that it is hard to reform organizations that are used to behaving in a certain way.
We need to throw some guys into jail in order to scare these Wall Street guys in to behaving in the interests of the American people.
