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Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

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to be aimed at

Grammar usage guide and real-world examples

USAGE SUMMARY

The phrase "to be aimed at" is correct and usable in written English.
It is typically used to indicate the target or focus of an action, intention, or effort. Example: "The new marketing campaign is designed to be aimed at young adults who are interested in sustainable products."

✓ Grammatically correct

News & Media

Formal & Business

Encyclopedias

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

"This has to be aimed at them".

News & Media

The New Yorker

The reference seemed to be aimed at Governor Bush.

News & Media

The New York Times

He'll have to be aimed at those big handicaps now.

The first blast appeared to be aimed at a bus.

News & Media

The New York Times

The concessions appeared to be aimed at pacifying upset bankers.

News & Media

The New York Times

The book appears to be aimed at pet-lovers.

News & Media

The Economist

The show appeared to be aimed at people without Internet access or opinions.

Mr. Moritz's energy now appears to be aimed at Mr. Galloway.

News & Media

The New York Times

With sales steady, future models are likely to be aimed at more specific groups.

News & Media

The New York Times

The Bravada is the most carlike, and it seems to be aimed at softball moms.

News & Media

The New York Times

But Thync's device is the first to be aimed at altering healthy people's states of mind.

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Expert writing Tips

Best practice

Use "to be aimed at" when you want to clearly express that something is specifically designed or intended for a particular audience or purpose. This phrase adds a layer of intentionality to your writing.

Common error

Avoid overusing passive voice with "to be aimed at". Active voice often makes your writing more direct and engaging. For example, instead of "The marketing campaign is to be aimed at millennials", consider "The marketing campaign targets millennials".

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

92%

Authority and reliability

4.6/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "to be aimed at" functions as a verb phrase indicating the intended target or objective of an action or strategy. Ludwig indicates that it correctly frames the object of an action.

Expression frequency: Very common

Frequent in

News & Media

68%

Formal & Business

15%

Encyclopedias

2%

Less common in

Science

5%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

In summary, the phrase "to be aimed at" is a versatile verb phrase used to indicate the target or objective of an action or strategy. As Ludwig confirms, it is grammatically correct and widely used, particularly in news and media contexts. While it functions to specify the intended recipient or focus, its formality is generally neutral and adaptable. For alternatives, consider phrases like "to be targeted at" or "to be directed towards" to add nuance. When using this phrase, aim for clarity and consider whether active voice might create a stronger, more direct statement. The numerous examples provided highlight its consistent usage across various reputable sources.

FAQs

How can I use "to be aimed at" in a sentence?

Use "to be aimed at" to indicate a specific target or purpose. For example, "This policy is to be aimed at reducing carbon emissions".

What are some alternatives to "to be aimed at"?

Alternatives include "to be targeted at", "to be directed towards", or "to be geared towards", depending on the nuance you want to convey.

Is it better to use "to be aimed at" or "to aim at"?

"To aim at" is more active and direct. Use "to aim at" when the subject is performing the action: "We aim at improving customer satisfaction." "To be aimed at" is passive: "The changes are to be aimed at improving efficiency."

What's the difference between "to be aimed at" and "to be intended for"?

"To be aimed at" suggests a strategic direction, while "to be intended for" emphasizes the designed purpose. For example, a marketing campaign is "aimed at" a demographic, while a product is "intended for" a specific use.

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Source & Trust

92%

Authority and reliability

4.6/5

Expert rating

Real-world application tested

Most frequent sentences: