In short, how to avoid mounting exhibitions that are terminally afflicted by what looks like a certifiable fear of art.
After 23 years working at the American Museum of Natural History in New York, he said he wanted to avoid creating an exhibition that puts slabs of glass between museum-goers and objects.
Its withering assessment of greed and chicanery across all levels of American society informs each of the displays in "The Gilded Age of Hartford," and there's no way to avoid noticing that this exhibition, too, tells a tale of today.
In her campaign to become mayor, Appendino emphasised that Turin, which is home to a museum that houses the second largest collection of Egyptian antiquities in the world, ought to avoid hosting large "blockbuster" exhibitions and focus instead on making the city's museums more accessible for the local population.
Like "Pacific Standard Time," the exhibition tries to avoid boilerplate representations of Los Angeles art.
"Murray needs to avoid being drawn into the exhibition type match that Monfils and the French crowd seem to want," says Simon McMahon.
However, the suggestion that he had exaggerated the extent of his injuries to avoid his duties on the exhibition tour caused a media storm.
Kelsey Griffin, Bletchley Park's director of communications, said the exhibition was likely to avoid any mention of Snowden.
It is as if this show, presented by a national institution in the nation's capital (with Cheryl Regan as exhibition director), wants to avoid — even after 150 years — any hint of partisanship.
Given the controversial nature of the exhibition, we wanted to avoid potentially intrusive visitor tracking measures, and we also reasoned that these measures of engagement would be a good proxy for any tracking measures.
