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She stressed she had made the final decision about whether to appear in the programme and did so with the best of intentions.
The "most pernicious" example of product placement in reality TV was Donald Trump's The Apprentice, where advertisers such as Home Depot paid for its executives to appear in the programme giving advice to contestants.
In the new show, two celebrities - the only two humans to appear in the programme - will go head-to-head in a number of games with the hope of winning £10,000 for their chosen charity.
Although Larkin declined the invitation to appear in the programme, he recorded (on audio tape) "a lot of poems" specifically for it.
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ITV invited the Ukip leader to take part because it believed the prime minister would not agree to appear in the same programme as Johnson or Gove.
The best festivals contain surprises, secret gigs arranged too hastily to appear in the printed programme, but which draw a discerning crowd, jumpy with anticipation.
According to various reports last night, he is not scheduled to appear in the next two episodes of the programme.
It has taken more than two years to appear in the marketplace, but fans of ITV programmes will soon have the opportunity to pay between 99p and £4.99 for a choice of programmes, starting with 1,000 hours of older, archived shows, with online premieres and box set offers for entire series coming soon.
It is a word I loathe and I did everything in my power to make sure that that version did not appear in the programme that was transmitted.
But neither Chris O'Donnell nor Kyle MacLachlan will now appear in the programme.
Speculation that the pop star may also appear in the programme were denied by the singer earlier this year.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com