On the final day of CPAC just outside Washington DC, Gingrich, who failed in his bid to win the Republican nomination for president last year, urged the party to adopt a positive message.
And it forced the Romney campaign to adopt a new message just a day after starting an ad campaign built around different themes, as officials closely monitored whether donors were growing more nervous about the management of Mr. Romney's candidacy and his prospects in November.
But forcing users to adopt a new messaging behavior could be very unpopular.
From this standpoint, the hurdle of getting users to adopt a new messaging app seems a little lower than getting people to change their browsing habits.
Of course, it's challenging to get anyone to adopt a new messaging app these days in a world where apps like Messenger, WhatsApp, Snapchat, and others dominate, and where many are fine with using just basic SMS testing or iMessage.
The four dissenters -- Justices Stevens, Ginsburg, Breyer and Souter -- did not challenge the principle that an organization cannot be forced to adopt an unwanted message.
A black Republican running for a congressional seat in a black community would have to move to the political center or adopt a message with roots in a tradition of black conservatism, which emphasizes uplift, entrepreneurism, responsibility, and religious piety.
