But the memory is not just that of either writer, it is that of the river itself, a timeless inward eye.
Make your branding eye-catching and timeless.
I said: "This is the guy!" His eyes had a timeless quality.
Although the story is set "in the sixth year of Calvin Coolidge's presidency" (1929), Wouk's description of pin-the-tail-on-the-donkey and servings of ice cream and cake "amid a tangle of clutching hands and glittering eyes" is a timeless template for juvenile entertaining.
"It's a timeless image, an affectionate but critical eye on humanity," he says.
Even the novels and memoirs you might consider timeless -- Toni Morrison's The Bluest Eye or Joan Didion's The Year of Magical Thinking -- can serve a special purpose if consumed during a particular phase in your life.
But there are also brilliant, timeless, unforgettable marks, like William Golden's CBS "eye" and Jean Widmer's Centre Georges Pompidou rectangle, depicting the grid of the famous Paris museum with its external stairway snaking up the facade.
When someone's style is described as "timeless", it's a rather flat, eye-rolling description.
A simple black eyeliner and mascara on the eye and red lips is a timeless beauty, it will always be wonderful.
There's something consciously timeless about a restaurant that calls its rib-eye a Delmonico and its cabernet franc a claret, names a dessert for Queen Victoria's daughter, and serves the same neon-green mint jelly your grandmother did.
When Mr. Boubat trains his eye on children, his art becomes truly timeless.
