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By creating a trimmer, Bevel is taking on decades of loyalty among professional barbers to time-tested brands such as Andis and Wahl.
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The musical's backers were also banking on another time-tested strategy: brand building.
The Radio City show, which does not yet have a title, will be a $50 million production that returns to the time-tested Cirque brand of acrobatic spectacle, like "Wintuk," above.
Stock more well-established, time tested brands and that's half the battle won.
A time-tested marketing strategy to make something pop out of all the noise.
So while it continues to experiment with fresh concepts, the channel is making a big bet on familiar, time-tested material (that fits the core Nickelodeon brand).
Usually it's a Big Idea sometimes a brand-new concept, sometimes a digital improvement on a time-tested theme.
Cutting those fees has been difficult, since many investors are loth to part with familiar, time-tested benchmarks.The only way to break the leading indexers' hold is for a fund with an even stronger brand to jettison them.
They used time-tested technology.
It is a time-tested recipe.
Instead, what works are time-tested strategies.
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