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Yet even in this time of audience fragmentation, new media and the decline of the country's daily print newspapers, advertising remains a cost-effective means of introducing ourselves and saying something to many clients and prospects all at once.
Critics often get a number of episodes and we counsel patience if we think a show deserves it, but no matter what kind of show a writer is making, the creator and the network should truly respect the limited free time of audience members.
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As a journalist vying for the limited and valuable time of an audience, I bear the responsibility of intruding on the audience's attention only when I have something of interest – something new and worthy (or newsworthy) – to report.
This is about the development, over time, of an audience that's grown up with magazines like The Wire and the constantly refreshing archive of the Web.
But examine the social context of these programmes and they reflect the tastes of the time; of an audience keen to broaden its horizons, by taking an informed interest in the world, and its culture.
But the ambition of the project requires time of the audience.
"Fox was game to experiment with us on something that hadn't been done before - real-time measurement of audience reaction over Twitter," said Adam Sharp, the manager of government and political partnerships for Twitter in Washington.
Alexandra Manzano is the Los Angeles Times' director of audience engagement.
At a time of crisis audiences are ready for a drama of urgency.
Perhaps most important, in a time of declining audiences, classical music needs all the help it can get.
The idea is ambitious: Mold a new kind of musician in a time of declining audiences and — seemingly — dwindling relevance for classical music.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com