"Now is the time for clients to look to their savings and protection," says Mr Crayford.
She is a media specialist at Horizon Media in New York, an advertising agency, where she buys television time for clients.
The transition is a good time for clients to ask probing questions, starting with what the adviser was paid to move.
David Sklaver, president of KSL Media, who buys advertising time for clients like Western Union and Bacardi, said multitasking was either "a blessing or a curse" for advertisers.
It took time for clients to accept the package, particularly to come to terms with the quantity surveyors being "on the architects' side" rather than on theirs.
"It's an archaic way of rolling out shows," said Tom DeCabia, executive vice president of PHD-USA, which buys network commercial time for clients.
Time will tell what parents think of the show, but some advertisers are blanching, according to Natalie Conway, a Starcom Worldwide executive who negotiates advertising time for clients like Walgreens, Kellogg's and Nintendo.
Brad Adgate, the senior vice president of research for Horizon Media, which buys ad time for clients like Geico and Ace Hardware, said the networks' move might be welcomed by the advertising industry.
At the same time, the ownership of the media is being concentrated in fewer hands, so agencies want to bulk up to gain more power in buying space and time for clients' campaigns from huge companies like AOL Time Warner, the News Corporation, Viacom and Vivendi Universal.
According to an exclusive survey for Guardian Jobs, in association with Cafcass, social workers rate having more time for clients, having less bureaucracy to deal with and having an improved work-life balance as more important than a higher salary when thinking about staying in their present jobs.
