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A number of companies severed ties, dealing a serious blow to Deen's once-thriving empire.
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Its sales were fairly moribund until a movie tie-in deal was done with George Lucas a few years back.
If you don't get the Taco Bell tie-in deal and it makes $40m on opening weekend you're branded a loser and the franchise is dead.
Printed on the page are short, cheery messages directed to executives at three companies with marketing tie-in deals on the "Spider-Man" sequel: Kellogg's, Dr Pepper and Burger King.
EduFocal enables access to a limited version of its service for free as well via a tie-in deal with a national Sunday newspaper.
The studio has tie-in deals with eight marketers, including Glacéau VitaminWater, Mercedes Benz and Skyy vodka, whose products are mentioned by the actors or appear in the film.
The company has suggested it may do tie-up deals with some internet service providers so that users do not get penalised for using Onlive.
Some other shops, such as Waterstones, are aiming to increase sales by entering into tie-up deals with popular e-book manufacturers.
Warner Bros. made tie-in deals with General Mills, Burger King, Duracell, Pepsi, Doritos, Papa John's Pizza, 7-Eleven and Colgate.
Gen. Fathy el-Sady, a spokesman for the Ministry of Defense Production, declined to comment, saying the minister in charge was tied up dealing with strikes at military-run companies.
"Each of these cases is completely avoidable and means that our ambulance crews are tied up dealing with these cases when they could have been dealing with genuine unavoidable cases".
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