Analysts said the company did not promote lower-tier products as aggressively as it should have.
Dominic The Android tablet market tends to split between expensive, top-tier products from leading brands and really cheap models that rarely seem to reach reviewers.
They might be mid-tier products.
It added that it plans to launch a range of innovative and competitive mid-tier products in the coming months, which it expects will help it "regain momentum and market share in these segments" in the coming months.
Messinger was previously Vice President Development at Oracle, where he was responsible for managing the Oracle Coherence, Oracle JRockit, Oracle WebLogic Operations Control, and other web tier products.
"I wasn't interested in the race to the bottom anymore," she said, of the decision to sell higher-tier products.
HTC handsets are without question top-tier products and if the company can translate their trademark quality hardware and software into tablet form, they will have a winner.
Computers have Moore's Law going for them, meaning that because of the way chips always get faster, the lowliest, least expensive product will eventually become as powerful as top-tier products used to be, and thus is poised to disrupt.
While no one will tell you that either the Samsung BD-P1500 or 40-inch LN40A550 are top-tier products, when bought together on Amazon though, they make one hell of a deal.
Despite what has the potential to be an extremely bruising coming quarter, if the loss is at the larger end of that bracket, HTC said it is hoping to see "improvements" in Q4, pointing to its plans to launch a range of mid-tier products "in the coming months".
Our top-tier products like the Microsteamer or the Ultra Plus -- that are 100-year-old products -- hard to sell them in the U.S. because that's a discount market over there," Goings said.
