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While the Tide logo makes occasional appearances, clothes are front and center.
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Unlike classic household brand names, such as Tide and Marlboro, these logos weren't losing their currency, they were in the midst of breaking every barrier in the marketing world - becoming cultural accessories and lifestyle philosophers.
Last year, Fred Brathwaite, the hip-hop entrepreneur best known as Fab 5 Freddy, noticed Nascar jackets blaring logos for Tide and Kellogg's, big racing sponsors, on a local hip-hop group in Chicago.
But the Greek landscape is overrun with American brand-name logos; Pizza Hut, Domino's and Tide are inescapable, indicators of the American drive toward commercial colonization, regardless of the consequences.
Fresh Jive, Klotz's company, merged pop art and streetwear with a Warhol-like tweak, repurposing consumer-goods logos such as Bazooka gum and Tide laundry soap, and replacing them with Fresh Jive's name on T-shirts.
Marketers run both the Tide and Duracell programs, but while the trailers are festooned with logos, there is no overt selling.
In other words, Crimson Tide players are not allowed to put white tape over their shoes and cover the logo for Nike, which has a contract with the university.
"Some may say that imitation is the sincerest form of flattery, but the big problem for Rising Tide North America is that Whedon's show uses our name and a very similar logo to ours for his villains".
Roll tide, roll tide.
Touchdown, Tide.
Great logo.
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