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It has also come up with ideas that appeal to business travellers, like flexible tickets, premium seating and priority boarding.
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John O'Neill, the ticketing communications manager for the Games, said that some "super tickets," premium-priced tickets to the most popular events, may be released for sale later on.
Patrons will pay a ticket premium of 25 to 30percentt, said Mr. Pascucci.
After paying an often hefty ticket premium for a less than optimal experience, they felt they'd been short-changed.
Shows, though, are a different matter: these days, with live performance such a big-ticket, premium income-stream for heritage acts, months of planning and development, and that element of surprise, are squandered within hours as fans rush to be the first to upload their shaky first-night cellphone footage onto YouTube.
But it sold twice the number of tickets per screen that the 2-D version did with a per-ticket premium of $2.50 to $5, split between theaters and studios.
Nevertheless, the move is likely to pay dividends for studio Warner Bros, which could even see the trilogy outperform its predecessor's $2.9bn total take with the addition of 3D ticket premiums.
Such films make more money for studios and theaters, who split box office revenue, because of higher ticket premiums they command.
The film's weekend domestic numbers represent a modest 6% increase from Abrams' 2009 reboot, though that uptick includes the addition of 3-D and Imax ticket premiums.
That total is on par with the Pixar megahits "The Incredibles" and "Finding Nemo," though such comparisons do not take into account rising ticket prices and premium tickets for 3-D screenings.
Tickets: $50 and $55 (premium ringside seating, $75 and $80).
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