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Shenkman decided to drop out of the ticket market.
The online ticket market has bucked the trend.
When it comes to the secondary ticket market, Live Nation has a complicated position.
Hours before Wednesday's game began, the secondary ticket market reflected the growing hype.
StubHub itself has tried to exploit sports team interest in capitalizing on the secondary ticket market.
It also helps combat the secondary ticket market, worth about $4bn in 2012, according to Pollstar.
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But he was especially bullish on the secondary ticket markets, where fans and brokers resell their tickets.
Interestingly enough, there are two secondary ticket markets in there, Seatwave and Viagogo.
That's good for secondary ticket markets of course, because people start to sell their tickets more often.
The teams have merged ticket, marketing, and financial operations.
Pascal Courty, an economist at the University of Victoria, in Canada, who has spent the better part of 20 years studying the secondary-ticket market, has identified two distinct pricing styles.
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