But the deal will be dilutive, and the company is setting itself up if a Pixar production ever fails to somehow wow ticket audiences.
Today's groundlings the bargain-ticket audience who stand in the stalls mostly smell better than in the old days.
In lieu of purchasing tickets, audience members bring food and toys to be donated locally for the holidays.
"It sold lots of tickets, audiences liked it, it got standing ovations … and it was absolutely murdered in the national press.
It's going to be some months before anyone will know what difference it makes to ticket yield, audience numbers and the diversity of audiences visiting ARC.
As part of the ticket price, audience members were handed copies of the album when they entered.
Whether it's big, open or closed, data in the culture sector is perceived by and large as ticket sales, audience numbers and visitor footfall.
"Women are historically thought to have been a less reliable ticket buying audience, but the latest figures in the US show women are now buying the majority of tickets," he said.
Either way these campaigns end, one thing is for sure -- they seem to have already gained the attention of countless supporters as well as a ticket buying audience.
Second place gets two free tickets, and audience choice gets one free ticket.
I suppose that's between him and the ticket-buying audience.
