In yet another effort to hype up the release of the franchise's grand comeback film, Disney went all out on Saturday night, throwing a premiere event that included a star-studded green carpet.
The Jackson Hole Chamber of Commerce threw a premiere party on Wednesday night.
Baz Lurhmann, the Australian director who created "The Get Down" Netflix series about the Bronx and rise of hip-hop, threw a premiere party on Jerome Avenue (ground zero for the Bronx rezoning battle) that same weekend, partying with Swizz.
But first, before the film goes live online, we're throwing a little premiere party in real-life meatspace.
Indeed, while skate shops are nominally for-profit businesses, they often double as de facto community centers, providing a physical space for skaters to throw video premieres, hang their art, host visiting pros, and generally hang around and shoot the shit.
The problem with throwing a lavish movie premiere with torch-wielding fire dancers and a simulated erupting volcano is that when the whole scene catches on fire, attendees may think it's part of the show.
That's why we're throwing an after party for the premiere at Hotel Chantelle.
It's not only about throwing the film in theaters, not about having a premiere a day before the film..
"Hard Knocks," which runs through Sept. 8, is tracking the New York Jets this year, and last week, in the season premiere, Mr. Ryan, the Jets' charismatic head coach, kept throwing the long bomb, linguistically speaking.
In the Season 2 premiere Schmidt throws himself a "re-branding party" and that actually came from a true story Mark told me about his friend.
