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Pixar has built its vast following through the simple but surprisingly rare tactic of pursuing excellence.
Once, pop songs achieved ubiquity through the simple business of being played frequently on the radio.
Many opera directors have revealed fresh insights into works through the simple device of updating.
But economic activity "cannot solve all social problems through the simple application of commercial logic".
It is time, while they are still alive, to show our gratitude through the simple, mutually gratifying act of volunteerism.
Meanwhile, a young British couple sat down next to me and was stumbling through the simple menu.
An example of this was the part-pedestrianisation of Times Square from 2009, achieved through the simple measure of blocking off Broadway with orange barrel-bollards.
The hoops which must be jumped through, the simple, complex silliness of the judicial process, is rendered in delightful and stiletto-sharp detail.
The lists were closed to new names and were enforced, lawyers involved in the case have said, through the simple technique of exchanging them.
But through the simple devices of vibrant, perfectly chosen words delivered vibrantly, this production takes on helium that lifts it and its audience into the ether.
Visitors walk freely through the simple rooms and can even try out the furniture, all reproductions made with the help of photographs.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com