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Livia is the creative director of Eco-Age Ltd, a brand consultancy that enables businesses to achieve growth and add value through sustainability.
We have a good plan in the Five Year Forward View, and are beginning important conversations with the public about how to make its vision a reality through sustainability and transformation plans (STPs).
Nestlé, recognising that climate change and poor agricultural practices will make raw ingredients (eg coffee and cocoa beans) scarcer and of lower quality, is seeking ways to control its risk through sustainability strategies.
For stakeholders or researchers with patience, it is possible to piece together the disparate elements of a company's strategy on farm animal welfare, but information tends to be scattered through sustainability reports, press releases and wider discussions about issues such as food and sustainability.
Labour MP Justin Madders, a shadow health minister, recently outlined his concern about the lack of public attention so far on "Jeremy Hunt's opaque and secretive reorganisation of the NHS, which is being drawn up behind closed doors at this very moment through sustainability and transformation plans".
William Clay Ford Jr. has long been a strong advocate inside Ford Motor Company of winning through sustainability.
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The question is how this quantitative demand as well as the qualitative regulation through the sustainability criteria implemented through certification will influence this kind of development.
The Indicator model of SustainPro evaluates further these alternatives and screens them at an in-depth level through its sustainability metrics analysis to identify sustainable design alternatives.
This approach first defines a design target through a sustainability analysis and then finds design alternatives that match the target through process intensification.
Instead, companies are going to have to build on the commitment they now demonstrate through dedicated sustainability comms, using the enormous marketing resources they have at their disposal through their brands to sell sustainable change through entertainment and useful information.
Every company wants to build their green cred through touting sustainability efforts.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com