She laments the fact that "we've moved away from what was once said, which was that all communities needed relevant art activity - not just participatory activity, but people like [folk singer] Ewan McColl on the back of a lorry, giving voice to problems and helping them be restated through entertainment".
"You reach more people through entertainment," he said.
It's how we find ourselves through entertainment, not industry.
"When you encounter the brand through entertainment content, that conversation at the water cooler is very different".
It was time to revisit their roots – speaking through entertainment to both their own community and to a wider culture.
We're forming values, and to be able to do that through entertainment, which is further upstream from politics, is huge".
Mr. Wood spoke of "dramatizing the American heritage" through an "imaginative combination of big business, show business, design creativity and mass education through entertainment".
But he added, "We are not on a mission from God"; they are just out to "light the spark" of learning through entertainment, he said.
If we let the networks merge into one megaconglomerate, Aldous Huxley will be proved a true prophet for having intimated that corporations will control us through entertainment.
