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This needs to be addressed if government is to save the billions estimated by Cabinet Office minister Francis Maude through digitising the public sector.
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Digitising purchasing presents a huge opportunity.
"First, we'll be digitising the 35mm slides.
They're also digitising their rare tape collection.
For people creating videos, digitising books and mashing up online content of all kinds, "it's impossible not to bump up against copyright," says Mr Lessig.So in 2001 he founded Creative Commons, offering everyone an alternative to standard copyrights through various gradations of permission for use (right down to "no rights reserved").
A former journalist and executive at news organisation Reuters, Wood pushed through measures to diversify ITN's revenues during his six-year tenure at the company, with a particular focus on digitising its archive of footage and finding new markets for it online.
So a conservative estimate has Google digitising at least 10m books a year.
Last year, there was a buzz of excitement around "digitising the backlist".
Publishers have committed to it as well, digitising thousands of books in readiness for its launch.
Some are digitising their entire office, including pictures, bills and correspondence.
Digitising a tape can stop it from being degraded, says Mr Phillips of the Getty.
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