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It may well be that Mr. Scott can create value beyond what these hotels are worth through branding and expansion.
While some indie products are handmade, many more are, like T-shirts, manufactured goods that attract consumers largely through branding.
Even for companies trying to adapt, through branding and vertical integration, the future is far from certain.
London 2012 festival events will be identifiable through branding, a pink ribbon, that she says will give them the imprimatur of quality.
In fairness, it should be said that when it comes to self-promotion through branding in the subway, The New York Times Company stands pretty much at the head of the line.
As opposed to identifying real needs or different patterns of financial behaviour, this breed of women-only banking is merely (pardon the pun) cosmetic, hoping to attract customers through branding and shallow, patronising product offers.
Similar(41)
Through brand association, my meaning is understood as shipping overnight.
Sprint offers no-contract offerings with its As You Go plans and through brands like Virgin Mobile and Boost Mobile.
Last year, through brands such as Trivago, Hotels.com and Hotwire, as well as its eponymous operation, its gross bookings were $39.4 billion.
Creative is filtered through brand fit, including the kind of people the brand wants to speak to – our target audience.
It turns out that globalisation, while promising sameness through brand-name consumption, was fostering, through uneven economic growth, an intense feeling of difference.
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CEO of Professional Science Editing for Scientists @ prosciediting.com