It's too early to talk of success, but I am thrilled the problem is getting a serious airing in Brussels.
Google's affable, soft-spoken employees are guided by the thrills of problem-solving logic, optimised by data and funded by billions.
It's all the thrill of problem-solving and design thinking you'd find in a venture-backed startup, yet with the security, focus and large budget of a government agency.
That is the problem with thrilling wins like the one in Cardiff: they inflate expectations, convince the giddy that a team is not just ascendant but untroubled.
But with his latest work, perhaps more than any other, he sees difficulty as part of its artistic mission: to capture the creative thrill of solving a problem.
"For me it lasted about eight months, this feeling of 'I've made it, I'm thrilled, there's no problem in the world'.
David F. Dixon, a local entrepreneur who led the effort to bring a franchise to New Orleans, was just as thrilled, but a heart problem kept him from attending the game at the Louisiana Superdome.
I was mortified that this power couple would have spent time on their vacation working on my problem, but thrilled when she told me that David said "the sex lines are all perfect!" She had just a few critiques of my story ideas and she laid the papers out for me on her desk.
"For me it lasted about eight months, this feeling of 'I've made it, I'm thrilled, there's no problem in the world.' And then you realize that it doesn't accomplish anything, it's certainly not filling any holes in your life".
Many large-breasted women aren't thrilled about the problems that can ensue (objectification, the cliché that their breasts make them stupid, discomfort), but society has given them an extra bit of sexy.
When Mr. Greene, the philosophy graduate student, walked into his office looking for help with his moral reasoning problem, Mr. Cohen was thrilled: "I thought: 'This is great.
