One homeowner said that for a $3 million umbrella policy from a middle-income insurer, the second and third million in coverage cost him 3.5 times the rate for the first million of coverage.
Even if you shoot for 60 mm of coverage, the minimum recommended thickness, it's hard to achieve that consistently.
"With adventure racing, people who will never do an adventure race will watch every minute of four or six hours of coverage," he said.
The Washington Post, hoping to avoid the game of who-is-wearing-what, plans three days of coverage, sending two reporters and a photographer.
The coverage is a couple of hundred dollars per million dollars of coverage, but many people are not sure if they need it.
NBC devoted fourteen minutes out of nineteen hours of coverage.
TNT averaged more than 5.3 million viewers through the first four weeks of coverage, up 6 percent.
England's 19-12 quarter-final defeat by France averaged 4.2 million viewers across more than three hours of coverage between 8am and 11.15am on Saturday.
The IPC webcasted approximately 780 hours of its coverage through its YouTube channel, with four streams of coverage in English and one in Spanish.
The audience slipped away along with McIlroy's challenge, however, with five hours of coverage between 7pm and midnight averaging 2.9 million viewers, a 14.4% share.
During the game, viewers consumed more than 315 million minutes of coverage, with an average minute audience of 1.4 million.
