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Discover Ludwig"thought up" is a correct and usable phrase in written English.
You can use it to describe an idea or plan that someone has come up with. For example: "The brilliant campaign was thought up by the marketing team."
Exact(60)
WHO thought up the event?
Recently they thought up Dial-A-Joke.
He thought up an unusual memorial.
Have you thought up any names?
He thought up some dandies.
Then thought up the council tax.
A raffle scheme is thought up.
Writer wonders if vanning wasn't thought up by Yancey Christmas.
(Hey, a lot of people thought "Up" sounded ridiculous, too).
"Right," Ketchum said, and thought up another question.
(d) The Fox executive who thought up "Celebrity Boxing".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com