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This seems obvious now, but in the 1980's Apple thought that simply because the Macintosh was insanely great it could be sold at a premium price from day one.
Scientists once thought that simply increasing the amount of monoamines in the brain would treat the symptoms of depression.
Plenty of German Jews in the 1930s thought that simply saying they were no longer interested would get them off the hook with the Nazis; it didn't.
Much of this legal territory was explored in the 1980s, in a series of lawsuits involving broadcasters who thought that simply recording a TV show for later viewing constituted copyright infringement, and consumer electronics companies, who rightly thought that VCRs were a pretty good idea that enhanced TV viewing.
But maybe, I thought, that simply didn't matter anymore.
At first I superstitiously thought that simply talking about sleepwalking with the doctor made it happen.
Similar(51)
Instead, Mr. Agnew "thought that Greenlight was simply fortunate in the timing of its transactions".
She was backed by Martin Lewis, founder of MoneySavingExpert.com, who said: "The retailers argue it is too difficult to do, but I think that is simply baloney.
I don't understand why people think that simply being in a physical place does much.
It's tempting to think that simply pooling data from enough studies will make it all better.
You might think that simply moving the performances a few yards across the campus to St. Paul's Chapel would suffice.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com