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"We thought print would be a great forum for a lot of photography on the site," Ms. Dominus said.
Rather, her lifelong goal was to write long-form stories for Sports Illustrated because she always thought print first.
If you thought print QR codes were unattractive and ineffective, imagine those used in video advertising.
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He said he thought printing a gun was the most compelling way to make his point, but added, "3-D printing is a ridiculous way of making gun parts".
But she doesn't think print versions will disappear entirely.
"I don't think print is going away," he said.
But I don't think print will vanish; it's just a question of how it adapts.
Our appeal is becoming more selective in print, and let me be really frank and lay my cards on the table: I think print will die.
"I think print newspapers are going to die and if they want to succeed they need to feel more like a family.
At a time when many people think print is dead, Lew, drawing on his experience in electronic journalism, disagrees.
I don't think print advertising will ever return to the same levels it was before the Wall Street crisis.
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CEO of Professional Science Editing for Scientists @ prosciediting.com