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First, we thought about creating a book and then we began to think about an app.
There was a time when an online series was the last thing the two friends thought about creating.
When he thought about creating a graduate program, though, he wanted to take a technology-focused approach.
Over the years, she thought about creating a book of her Lichtenstein photographs, and in 2009 she decided to put together a proposal.
Thiel thought about creating his own university, but he concluded that it would be too difficult to persuade parents to resist the prestige of the Ivies and Stanford.
Then World Series Cricket's drop-in pitch wizard John Maley took over, having just revolutionised the way curators thought about creating strips.
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Think about creating experiences, not just conveying information.
"That was when I began to think about creating soundscapes," he explains.
That led him to think about creating an altogether different twist on an American icon: something perfect for the summer.
"Realtors and builders need to focus on selling the inventory they have, rather than think about creating something new".
"After being engulfed in hopelessness, we now have an opportunity to think about creating something new down here," she said.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com