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Even by the time of Engle's arrival at the label, at the height of the late 60s folk-rock boom, things were tight: "I thought a record company was a big operation with a neon sign.
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I don't think a record company's response to an event like this is any more cynical than, say, a newspaper's, or the BBC's.
I think a record like this will speak to a broader audience [for Urban], and the country people will come around".
Gemmell also thinks a record of a person's diet and health would be valuable — "something that told me, you haven't had any fibre," he says, "or you ought to drink more water.
Gemmell also thinks a record of a person's diet and health would be valuable—"something that told me, you haven't had any fibre," he says, "or you ought to drink more water.
I don't think a record's ever been done like this before.
"I never thought a European record was on the cards but it was a really good swim, although I'd like to have gone quicker in the final.
But what I didn't realise was that they basically thought like a record company".
But do you really think a pop record could ever affect change in something so entrenched?
We didn't think a 45-117 record would be such a huge deal, but we get that you're upset.
I think a new record!
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com