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Weight is based on what accompanies those likes.
All of those "Likes" help Facebook create a treasure trove of data that should make its ability to target advertising to its users all the more valuable.
"If what you are offering them in exchange for likes is not real, then those likes were obtained through deceptive advertising," Ms. Levine said of the ruling.
Based on those "likes" and comments, he said, Facebook "will try to do a better job in the future of putting similar stories toward the top of the feed".
Each of us has preferences, of course, that are shaped by our life histories, and we nurture those likes and sometimes abandon them for different reasons, including education and habit.
But to stop there and become suspicious of everyone else who shares the same "likes" would be irresponsible, especially when those "likes" are themselves just proxies for class, race or gender.
Similar(27)
He meant those like him.
I hoard those like diamonds.
By those like my neighbor.
Those like them have come ever since.
Especially those she likes very much.
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