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"Vice has been great about staying within those brand tenets".
"I don't know how Bret Easton Ellis gets away with using all those brand names".
If you found reading all those brand names and ordering information a bit wearying, be warned: that is what StyleWatch is all about.
Every time a teenage girl takes a pack out of her purse to get a cigarette, she is flashing all those brand associations at her friends as well.
In an altruistic touch, those brand fans who request the MegaRed samples for friends, family and other loved ones will receive free samples as well.
Her label, Spanx, is one of those brand names that seems to have incrementally seeped into the English language, aided partly by some impressive endorsements.
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And those brand-owners, naturally, like to hog the limelight.
A more plausible explanation is that Hermès wants more of those brand-driven customers with money to throw around, and is willing to strain its image to get them.
That's what the giant jumpy castle of parenting does to you: it makes you expect more from yourself, but it also forces you to compromise those brand-new ideals early and often.
It is easy to imagine that, in contemplating the scale and solidity of those brand-new towers, Mr. Petit saw them at least partly as the vehicle of his own immortality (whether or not he survived the crossing).
To protect revenues derived from those brand-name drugs, companies often quickly file lawsuits against any competitor that applies to the Food and Drug Administration to sell a generic form.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com