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Neoconservatives hold the very phrase in contempt.
Think for a moment about the very phrase "national pastime" now, in 2013.
Indeed, Mr Simmons says it was his bank that coined the very phrase "oil services".
And "cover up" is the very phrase I'd hurl accusatively back.
In fact that very phrase has been current since the mid-19th century.
He presided over a period in which the very phrase "trade union" seemed to evoke ignominious response and even ridicule.
But the very phrase "micro radio" was popularized by the pirates long before William Kennard, the commission's chairman, adopted it.
Perhaps the very phrase "emerging markets" may end up blinding people to the fact that many of these markets have already emerged.
"Domesticated cat," indeed, may be the very phrase at which Steig's creature was laughing when he was trapped in art.
As you say, perhaps the very phrase may end up blinding people to the fact that many of these markets have "already emerged".
This environment has generated a demand for high-yield, low-risk investments, even among investment professionals who understand, on an intuitive level, that the very phrase "high-yield, low-risk investment" may well be an oxymoron.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com