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The real hazard is our own anxiety – but this trepidation is not the dread of loneliness.
This trepidation is not only hard on the applicants, but can also take a toll on the business itself.
Having run 20 or more of these workshops over the past year, Justin tells me this trepidation is common: "Initially people think they're not good enough to develop a route, but once they see what's possible, they get a real taste for it.
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Considering that retailers cram about 50% of their sales into the fourth quarter, the trepidation is legitimate.
What's surprising and disconcerting about this is that the fear and trepidation is fairly new.
Their trepidation is understandable.
Happily, Chris's trepidation is ill-founded.
The trepidation is not universal and depends, as always, on where one lies politically.
Labour's growing trepidation is balanced by the Tories' optimistic pragmatism.
My own trepidation is that if thousands of people deemed to be 'stateless' can be kept like this, what's going to happen when its millions?
"Initial trepidation is being replaced with a realisation that programmatic can deliver the inventory, partners and prices that marketers want".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com