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The bottom line for AR and VR in retail is this: retailers need rich customer experiences.
To overcome this, retailers need to educate customers about the benefits this technology offers and demonstrate the unique benefits they wouldn't get otherwise.
To achieve this, retailers need to ensure they not only collect data, but also manage and analyse it to draw useful insights.
Having your first baby is a once in a lifetime experience, and because of this retailers go straight for the financial jugular.
"As a reaction to this, retailers have invested in expanding or introducing their premium collections and price points.
To support this, retailers should also consider forming consortiums to share learning, reduce costs and find answers more quickly.
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"I think she's tired," this retailer said.
There were none — redundant, it seemed, in this retailer's view.
To address this problem, this retailer planned to tag products at the item level.
However, this retailer's headroom in apparel was disproportionate to the sales it was realizing.
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CEO of Professional Science Editing for Scientists @ prosciediting.com