Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
this is visually appealing
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "this is visually appealing" is correct and usable in written English.
You can use it when describing something that is attractive or pleasing to the eye, such as art, design, or presentations. Example: "The new website design is fantastic; this is visually appealing and user-friendly."
✓ Grammatically correct
Database : the journal of biological databases and curation
TechCrunch
HuffPost
The New Yorker
The New York Times - Books
WikiHow
EURASIP Journal on Image and Video Processing
BMC Pediatrics
BMC Ecology
Duke University
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
1 human-written examples
This is visually appealing since all the attributes (i.e. fields, columns) of the relation are visible while creating the specification.
Human-verified similar examples from authoritative sources
Similar Expressions
59 human-written examples
I'm used to long posts with links to information, leading to pages of more information, but this experience is visually appealing.
News & Media
This book is visually appealing with very nice photographs and summary boxes, written in an easy to understand English.
News & Media
Could Baryshnikov dance in hiking boots?) Federer acknowledged that his game is visually appealing — he prefers "showman" to "artist" — but insisted that this is incidental.
News & Media
"Building Big" is visually appealing all around.
News & Media
Unlike its competitor, the CushTop, a product made strictly for utility, the CushTop is visually appealing.
News & Media
And the stark design of the site is visually appealing when combined with the images that users add.
News & Media
It has been proven that e-learning content that is visually appealing is easier to comprehend, and students can retain the knowledge gained far more easily.
News & Media
Lay them out in a way that creates variety and is visually appealing.
Wiki
Place your rock in a way that is visually appealing to you.
Wiki
Spend a good amount of time working on a logo and design that pops, sends a strong message, and is visually appealing.
Wiki
Expert writing Tips
Best practice
Use "this is visually appealing" when you want to express a straightforward and positive opinion about the aesthetic quality of something. Be specific about what aspects are visually appealing for greater impact.
Common error
Avoid using "this is visually appealing" in highly formal or academic writing. Opt for more sophisticated vocabulary like "aesthetically pleasing" or "visually striking" to maintain a professional tone.
Source & Trust
83%
Authority and reliability
4.3/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "this is visually appealing" functions as a subjective assessment, expressing a positive opinion about the aesthetic qualities of something. It is used to convey that something is attractive or pleasing to look at, as confirmed by Ludwig.
Frequent in
News & Media
40%
Wiki
20%
Science
15%
Less common in
Formal & Business
10%
Academia
10%
Reference
5%
Ludwig's WRAP-UP
The phrase "this is visually appealing" is a grammatically correct and straightforward way to express that something is attractive or pleasing to the eye. It's best used in neutral to informal contexts. While sources like TechCrunch and HuffPost use it frequently, more formal writing may benefit from alternatives like "aesthetically pleasing". Ludwig confirms that this phrase is acceptable, though less common, making it essential to consider your audience and context when choosing your words.
More alternative expressions(6)
Phrases that express similar concepts, ordered by semantic similarity:
it is pleasing to the eye
Rephrases the idea using "pleasing to the eye" instead of "visually appealing".
it has visual appeal
Focuses on the presence of visual attractiveness rather than stating a judgment.
it is beautiful to look at
Uses simpler language to express the beauty of something visual.
it is aesthetically pleasing
Uses a more formal term, "aesthetically pleasing", to describe the visual attractiveness.
it catches the eye
Emphasizes the ability to attract attention visually.
its design is striking
Uses "striking" to convey the visual impact and appeal of the design.
it boasts an attractive design
Highlights the design aspect as being particularly visually appealing.
it presents well
Highlights the quality of presentation and visual impression.
it is designed to impress
Focuses on the intention behind the visual appeal, which is to impress.
it makes a good impression visually
Highlights the positive visual impact something creates.
FAQs
How can I rephrase "this is visually appealing"?
You can use alternatives like "it has visual appeal", "it is aesthetically pleasing", or "it is pleasing to the eye" to express the same idea with slightly different nuances.
Is "this is visually appealing" suitable for formal writing?
While grammatically correct, "this is visually appealing" might sound too simple for formal writing. Consider using more sophisticated alternatives such as "aesthetically pleasing" or "visually striking".
What does it mean when something is described as "visually appealing"?
When something is described as "visually appealing", it means it is attractive or pleasing to look at. The phrase suggests a positive reaction to the aesthetic qualities of the subject.
In what contexts is "this is visually appealing" commonly used?
"This is visually appealing" is commonly used in contexts where aesthetics are important, such as design, art, and marketing. You might hear it when discussing a website's layout, a product's design, or an advertisement's imagery.
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
83%
Authority and reliability
4.3/5
Expert rating
Real-world application tested